Stu Baker, Chip Week campaign manager for Potato Council, said: “It’s only a short while before chip celebrations begin, so now is the time to put your preparations in place. The Week offers the ideal opportunity to make chips the star of a specials board and increase sales - after all, no menu is complete without a chip offering!
“From running chip promotions to holding events or even donating chip profits to a local charity, foodservice outlets can support the campaign in a number of exciting ways. What’s more, the high profile event provides a great platform to increase customer awareness and drive interest in quality chip dishes.”
“Don’t worry if you haven’t finalised your plans for Chip Week 2014 just yet, there’s still time! Why not offer a variety of chip styles including chunky chips, skinny fries and spicy wedges; customers will enjoy choosing from a range of tempting chip offerings to complement their meal.
“Alternatively, organising fun chip-based activities will generate a real buzz in the local community and encourage customers to support your event. It’s a good idea to promote plans on social media platforms such as Facebook and Twitter, or perhaps advertise any Chip Week promotions in the local newspaper.”