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Chartwells Universities partners with Tortilla Mexican Grill

1st Mar 2022 - 05:00
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Chartwells Universities and Tortilla Mexican Grill agreed a partnership that will see the roll out of at least 14 Tortilla restaurants across Chartwells’ estate over the next five years.

Tortilla Mexican Grill is already available at Middlesex University, Brunel University, Sussex University and Swansea University, with further openings planned for 2022.  

Kerry Ford, managing director of Chartwells Universities, said: “This agreement marks a milestone in the implementation of our market-leading new proposition for university catering and demonstrates our commitment to evolving our operating model and meeting the ever-changing demands of our students.

“The rising demand for Mexican food has been a stand-out trend during recent years, alongside a drive towards more sustainable consumption and greater emphasis on quality and provenance. In Tortilla, we have found a partner to help meet these demands and elevate our Mexican offer, utilising its strong brand equity and shared brand values to engage a young, fun student audience.”

Customers will be able to order, get a takeaway and in some locations skip the queue by utilising Tortilla’s pre-order kiosks. They also have the option to order via Chartwells Universities’ ‘Uni Food Hub’ app for collection or delivery around campus. Both businesses are committed to finding greener and more sustainable ways of doing business.  

Andy Naylor, chief financial officer of Tortilla, added: “In recent years, we have been successful in adapting the brand for new locations and formats, and this will be another opportunity for us to showcase our ability to bring Tortilla to customers across a breadth of locations. This is a significant agreement for us and will support our long-term UK growth ambitions, while driving consumer awareness within a key target demographic.”

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Written by
Edward Waddell