Hilary Croft, chief executive of Coeliac UK, said: “Like many charities, Coeliac UK is suffering at this unprecedented time.
“It receives no government funding, and existence depends on membership, fundraising, such as the postponed London Marathon, and commercial income through food safety schemes, advertising and sponsorship, which are all at risk as businesses try and weather the economic impact of the coronavirus crisis.
“It won’t be a surprise to hear that all of these income streams are under threat due to the coronavirus crisis and at a time we are seeing a surge in demand for our services which are more vital than ever.
“We are working hard with our network of health and food professionals to collaborate, share knowledge and find the answers to support our community at a time when they need us most.
“On average, it costs £33.40 for each enquiry we receive – of which we have received over 10,000 in a fortnight from our social media community alone. While our Helpline costs £500 a day or £62.50 an hour to run.
“For over 50 years Coeliac UK has provided information and support to thousands of people diagnosed or suffering with symptoms.
“We’re now worried about the outlook, and how we can stay around to keep helping people now and in the future. We need support more than ever to sustain our work.”
She added that the appeal asked people to help donate in order to enable the charity to continue providing specialist support for coeliacs and those who need to live gluten-free ‘not just for now but for as long as it takes to find a cure’.
Coeliac disease is not an allergy or an intolerance but an autoimmune disease where the body’s immune system damages the lining of the small bowel when gluten, a protein (found in wheat, barley and rye) is eaten.
There is no cure and no medication; the only treatment is a strict gluten free diet for life. One in 100 people in the UK has coeliac disease but only 30% of those with the condition have been diagnosed. There are an estimated half a million people in the UK who have the condition yet don’t know it.
To donate go to: https://www.coeliac.org.uk/save-our-future/