The retail sales value of the contract over the five-year period is estimated to be in the region of £5 million. Centerplate is now preparing the groundwork for the introduction of a range of new retail catering concepts which will be introduced for the company’s season at Royal Ascot this summer (June 17-21).
Centerplate is further enhancing the catering options at Royal Ascot alongside Sodexo Prestige, through a partnership with food market operator, Sourced Market, to provide the best offers for the 70,000 race goers who access these two areas during the five-day annual event.
The caterer is also developing a number of bespoke new branded retail concepts which will serve a range of quality hand-held food such as gourmet fish and chips, 100% British beef burgers, and locally sourced British sausages. The Sourced Market farmers’ market style outlet, staffed by Centerplate personnel, will also provide a selection of picnic options.
Bars will be stocked with a wide choice of traditional real ales and ciders, premium British spirits such as Sipsmith gin and quality sparking English wines.
Adam Elliott, president of Centerplate’s UK division, said: “Few events could match Royal Ascot for being so quintessentially British, so what better place to showcase and celebrate the great spectrum of the British food experience - from the robust dishes and ales and ciders associated with farmers’ and street food markets to the more refined and genteel tradition of taking tea, strawberries and cream or enjoying oysters with a refreshing glass of English sparkling wine.”