Allen’s key focus will be growing Cedabond membership with like-minded companies and supporting the current members.
He said: “It’s been a very tough year for our industry and we have all been through a very emotional rollercoaster during 2020, it’s certainly a year we will not forget. A new chapter begins and I am delighted to be joining the Cedabond team as business development manager.
“I am extremely excited and looking forward to being part of the efforts developing and expanding the current membership, I also look forward to driving home the benefits and core values of the association that will help Cedabond continue its support to our industry to its membership and the distribution network.”
During Allen’s 26-year career he has worked for companies including Serco, First Choice and Blue Seal.
Mark Kendall, commercial director of Cedabond, added: “After a difficult and turbulent year, Cedabond like all companies in our industry have had a difficult time as we and our membership have attempted to navigate these unprecedented and uncertain times.
“As we potentially are approaching the new normal this appointment will give us the boost we need together with Membership growth to reset our plans and drive Cedabond forward into 2021 and beyond.”