Spoonfed was launched in 2013 by co-founders Willie Biggart and Murray McNicol. The pair were running a drop off catering business and to automate the process, they created software to save time, reduce mistakes and increase margins.
Spoonfed is a cloud-based system for catering management, which companies use for on-line ordering, production planning, route planning, invoicing and bringing together these functions in one integrated solution.
Willie Biggart, said: “Our strategy was to make sure our business had traction before we took it to angel groups like Equity Gap. Having bootstrapped the company with personal investment of nearly £500k from founders and sweat equity from suppliers, we were able to present a well-oiled and properly financed enterprise to investors, free from problems, and with a customer pipeline firmly in place.”
Equity Gap is a business angel syndicate, actively investing and co-investing in early stage Scottish based companies. The investment is co-funded by the Scottish Investment bank, the investment arm of Scottish Enterprise.