Catering managers and chefs team up for “Exclusive Afternoon Tea Masterclass”

Using PG tips & Lipton tea blends and pairing them with the right patisserie, the two experts showcased how to create the perfect 'afternoon tea experience', and how to successfully tap into the tea market by creating the "perfect brew". Participants had the opportunity to learn the tips of the trade from top tea sommelier Nick Bunston, who explained how different tea blends are made, how caterers can meet customers' expectations for the perfect cup of tea out of home, and how to promote their offering to customers to increase profits. Graham Hornigold, one of London's highest acclaimed pastry chefs, demonstrated how to maximise the afternoon tea experience by matching specific tea blends with dessert dishes to increase the taste experience for customers. He showcased his very own signature dishes and cooking techniques, arming attendees with the skills and knowledge necessary to maximise this opportunity. Monique Harvey, category mix marketing manager, tea, Unilever Foodsolutions commented: "If serving tea was treated with the same degree of importance as other hot beverages, customers would be willing to pay a higher premium. The purpose of the Masterclass was to demonstrate to our customers what a huge opportunity tea offers. "It's about selling tea as an experience, not just as another beverage. There are lots of opportunities for maximising tea sales throughout the day, and offering an afternoon tea with patisserie is a great and simple way to increase profits." Bunston added: "We all know how enjoyable a great cup of tea can be, but many operators are unsure how to create a memorable 'tea experience' for customers. With over 40 years' experience in the tea business, I know how hard it is for consumers to find a great cup of tea outside the home, and Unilever's research also substantiates this. "The good news is, it doesn't have to be complicated. By offering high-quality teas with exceptional depth of flavour like PG tips and Lipton blends and following a few simple steps, operators can be sure to offer the perfect brew."