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Caterers urged to give more prominence to vegetarian dishes this Christmas

19th Aug 2015 - 09:49
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Caterers urged to give more prominence to vegetarian dishes this Christmas
Abstract
New independent research commissioned by Vegetarian Express has found that 54% of people think there are not enough vegetarian options on menus at Christmas.

When asked how many vegetarian dishes customers would like to see when dining out at Christmas, almost two thirds (62%) feel two or three meat-free options would give a better choice, while more than a quarter (27%) think this doesn't go far enough and demand four or more.

Will Matier, managing director at Vegetarian Express, said: “Christmas is a vitally important period for caterers, generating more revenue than at any other time of the year.

“Plus, with gross profit margins typically greater on vegetarian dishes than on meat options, giving a little more thought to vegetarian menus will make for an even more profitable Christmas.

“With Christmas being a time to indulge, caterers should really be offering their vegetarian diners the same level of choice as their meat-eating companions and making it a cracker of an occasion for all their customers!”
 

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Written by
PSC Team