The partnership means exhibitors will be able to book bespoke pop-up bar and cocktail services provided by Zest Mixology as part of Amadeus’ Served to You package, an on stand catering service that delivers food and drink directly to clients for them that launched in 2014.
Paul Bate, general manager for Amadeus at the NEC, said: “Clients exhibiting at the NEC want to spend maximum time on their stand engaging visitors with their product or service, which is why we designed our on stand catering hospitality service to make their time spent at the venue as easy as possible.
“We found that many of our clients were requesting bar and cocktail services on their exhibitor stands - something we could not offer previously. We are extremely pleased to welcome Zest Mixology on board as our cocktail service provider for our Served to You hospitality package and have every confidence it will be a huge success with our clientele.”
Zest Mixology has provided their services to over 2,500 events serving guests for brands including Nokia and Barclays. It recently opened a second warehouse in Luton to serve clients in the Midlands and south of England.