Designed in just 21 days, the challenge was to create an extension of Cadbury World not a separate entity as the cafe was previously. This was achieved, and the café is now seen as the fifth element of the overall Cadbury World experience.
Amadeus was also tasked with improving customer service to bring it more in line with the overall visitor experience and to reflect the new café and menu.
In the 21 day period, during which Cadbury World closes every January, the café interior was transformed into ‘the factory in the garden’ – a concept first introduced by the Cadbury family and re-invigorated by Amadeus – which sees clouds, life size cows and milk bottle lights incorporated into its design.
Amadeus designed the café and its menu around the insight that there is a ‘child in all of us’ and followed the famous Cadbury proposition of ‘creating moments of pleasure’.
On the menu Amadeus has taken some of its products that customers love and has tailored them to Cadbury World by subtly introducing chocolate into the ingredients to create several “fame maker” products. One such dish is chocolate chilli – Amadeus’ British Beef Chilli Con Carne was already a popular choice, so Amadeus has added grated Cadbury chocolate to it to tie it into the overall theme without compromising on taste or quality.
Other dishes to be given a chocolaty twist include the baby back ribs which now have a Cadbury cocoa crust and salads that can be served with a balsamic and Cadbury chocolate dressing. Fruit milk topped with a chocolate donut and served from a pop up milk bar in traditional milk bottles is another new favourite.
Emma Thorn, marketing communications manager said: “The history of Cadbury is rich so we wanted to ensure that the café reflected this by using it as inspiration for our own innovations.”
“We recognised that the quality of the cocoa beans and milk contributed to the success of Cadbury, so we reflected this in the design of the interior and in our menu. We have added big purple cows to the café which reflect the brand and highlight the fresh milk that is used; this is reinforced by the inclusion of milk bottle lights. We have also suspended clouds from the ceiling to create an outdoor space to emphasise the ‘factory in the garden’ theme.”
Kevin Watson, managing director for Amadeus continued: “During the short turnaround period, the team was faced with a number of challenges, including working to tight deadlines, limited budget and space availability, as well as trying to work with the existing equipment in the café. We are extremely proud to have successfully mobilised the café, particularly given the constraints, and are confident that the 600,000 visitors who come to Cadbury World every year will enjoy the very best in food and service at the newly refurbished café.”