23rd May 2017 - 07:30
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Catering company Amadeus has delivered record sales at the Betway Premier League Darts tournament, with food and beverage sales increasing 10% in comparison to the 2016 tournament.
Revenue at the event, held at the Barclaycard Arena, Birmingham reached over £119,000 and 32,500 individual items were sold. Amstel was the most popular product on sale, with over 6,000 pints purchased.
Nick Cole, Amadeus general manager at the Barclaycard Arena, said: “The Barclaycard Arena has a varied and diverse event programme so customer numbers and profiles differ for each and every event.
“After each event we analyse customer purchasing to understand what F&B products were popular helping us to make informed decisions that benefit the customer experience at future events.”
Amplify, the arena’s hospitality business, catered for almost 300 covers as part of its ‘Freestyle’ VIP package.