Yates has over two decades experience across the foodservice industry, where he was executive head chef and development chef at DeVere Hotels and The Nirvana Spa at Berkshire.
Yates said: “Working with the team and customers at Carpigiani is really motivating, we have fabulous equipment, it’s the best in the world, and combining this with my passions for food and ingredient trends, we are going to create some amazing things!
“Gelato, premium soft serve ice cream and delicious pastry are universally popular and our aim is to take our love of these products to everyone and demonstrate how every meal and every occasion can benefit from a Carpigiani product.”
Yates also had his own business for six years when running The Reef, a community restaurant that launched in 2000.
Scott Duncan, Carpigiani UK sales director, added: “We are continually developing new and exciting gelato and premium soft serve ice cream concepts and bringing Joe into the business is already creating some great momentum.
“Joe will also be heading up the Carpigiani UK Gelato University which offers various courses for anyone interested in finding out more about adding gelato or ice cream into their business.”