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Care UK launches first-ever national TV campaign

5th Oct 2022 - 04:00
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Care UK, one of the largest UK providers of residential care for older people, has launched its first-ever TV advert to celebrate 40 years of delivering care.

The advert shows how Care UK team members support residents to live their lives in the way they choose, staying safe, healthy and independent. Care UK provides 24-hour nursing and residential care, alongside expert dementia care.

Jacqui White, marketing director at Care UK, said: “Over the last four decades, Care UK has built up a long-standing reputation for sector-leading care with more outstanding homes than any other provider– so it’s incredibly exciting to be communicating this on a new platform for a wider audience across the UK.

“We’re keen to ensure every day can be meaningful and fun for residents and to break down some of the stereotypes that surround life in a care home. We are really proud of the work our teams do and feel this is reflected in our first TV advert.”

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Written by
Edward Waddell