The advert shows how Care UK team members support residents to live their lives in the way they choose, staying safe, healthy and independent. Care UK provides 24-hour nursing and residential care, alongside expert dementia care.
Jacqui White, marketing director at Care UK, said: “Over the last four decades, Care UK has built up a long-standing reputation for sector-leading care with more outstanding homes than any other provider– so it’s incredibly exciting to be communicating this on a new platform for a wider audience across the UK.
“We’re keen to ensure every day can be meaningful and fun for residents and to break down some of the stereotypes that surround life in a care home. We are really proud of the work our teams do and feel this is reflected in our first TV advert.”