The change means that London-based Henson Meats, which is also part of the Bidfresh network of fresh produce suppliers, will trade as Campbell Brothers from the start of July 2022.
The combined Campbell Brothers business will deliver across England, Scotland and Wales, operating from two sites with distribution links through their sister Bidfresh businesses nationwide. The business already supplies over 2,000 chefs and operators nationwide and will use its new national status to focus on growing sales to larger groups and multiple operators.
Neil McCole, UK sales director for Campbell Brothers, said: “Operating as a single, national brand, with consistency in product sourcing, codes and pricing means that Campbell Brothers can support the broad range of menu styles that catering operators now offer, whether premium restaurants, mainstream casual dining, gastropub, event catering or anything else. At the same time, we are able to maintain our long-established local relationships with individual customers through our local depots.”