Last year the initiative saw many businesses including care homes, schools and other organisations take part, baking cupcakes and decorating them as a team, then choosing a local homeless charity or food bank to distribute them to as an act of giving.
Over 1,400 cupcakes were distributed last year with organisers aiming to double the outreach within the community this year. Cake4Kindness is a simple way to make that difference without needing to raise money. Bake a cake, pass it on, spread the kindness, that’s all it takes.
Neel Radia, founder of Cake4Kindness, said: “Homeless people experience some of the highest rates of loneliness and isolation amongst the UK population and lack the companionship that many of us take for granted. Our community project works in bringing people together to bake together, and through conscious giving share what we bake with those experiencing homelessness.
“It’s incredible to see how something as small as a cupcake, something that we take for granted can make such a positive impact for the individual receiving it and how this helps to generate conversation. Cake4Kindness Day has been set up to allow others across the community to get involved and support charities more local to them, so together we can make more connections, and spread more kindness together.”
The concept of Cake4Kindness was born in April 2020 during the Covid-19 lockdown. Cake4Kindness founder Neel started baking cupcakes for those sleeping rough or in homeless shelters across London.
This year Cake4Kindness Day has received support from industry partners including, EF-Group, Avery Collection, Oyster Care Homes, TLC Care Group, Signature Dining and Raj Foods.
If you would like to get involved in your local community for Cake4Kindness Day please visit: https://www.cake4kindness.org.