29th Oct 2021 - 05:00
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Abstract
Online cake shop Jack & Beyond found the hottest TikTok food and drink trends to celebrate Halloween.
Pumpkin based foods dominate the rankings, with half of the top ten list using pumpkin in some way. #Pumpkinpie gathered more than 140 million views and the Harry Potter themed #Butterbeer achieved second place with a ‘magical’ 99 million views.
Nearly 30% of Halloween food and drink trends have been viewed more than one million times. TikTok has increasingly become the ‘trendiest place’ for users to post their food and drink creations.
The top ten Halloween food and drink trends, according to Jack & Beyond, include:
- #pumpkinpie- 140,100,000 views
- #butterbeer- 99,000,000
- #candyapple- 43,100,000
- #pumpkinbread- 12,600,000
- #pumpkinsoup- 6,400,000
- #redvelvetcookies- 5,400,000
- #pumpkincheesecake- 3,400,000
- #halloweencakepops- 2,000,000
- #Pumpkincinnamonrolls- 1,700,000
- #spidercookies- 1,200,000