The move coincides with the rebrand of its Bronte out of home biscuits range, which was acquired as part of Burton’s purchase of Paterson Arran in 2019.
Wills Jennings, director of foodservice sales at Burton’s Biscuit Company said the new division marked an “important milestone in the company strategy to deliver growth, representing a continued commitment and investment by Burton’s to bring new and exciting products in foodservice relevant formats to market.
“The new logo and packaging are the result of extensive research and now boast a premium look, designed to reposition Bronte as a contemporary brand that hospitality outlets would be proud to serve to their guests.”
The Bronte range relaunch introduces new flavours and formats across sweet & savoury snacking.