Kevin joins from Unilever where he was head of foods for North America. He will now report to Paul Graham, Britvic’s GB general manager, and will be a member of the GB executive team and Britvic’s global marketing council.
As GB marketing director, Kevin will assume responsibility for the overall brand marketing and innovation agenda and for driving GB category growth. Kevin succeeds Jonathan Gatward who, after ten years in GB marketing, has moved into Britvic’s strategic marketing and innovation team.
Paul Graham said: “Kevin brings a wealth of experience to the business having held a variety of global, regional and local marketing roles with Unilever over an 18 year period.
“We are confident he will add significant value to the business, driving brand value. As a member of the senior leadership team he will also be critical in continuing to push forward the transformation that is underway across the business.”
Kevin McNair will join Britvic on May 5th.