Brits are looking for more spice in their food, finds report

The study, questioning over 2,000 people, shows that the nation's taste buds are changing as people become more adventurous in their food choices and are looking further afield for their culinary kicks. People regularly tuck into Japanese (35%), Latin American (21%) and even African (18%) cuisines, both in restaurants and at home. Further figures found that 43% of Brit's admit to adding hot sauce, spices or chilli to their food at least once a week and a further one in 10 can't live without additional heat on their plate, adding it to their food at least once a day. Over one in 10 (14%) admitted that they're addicted to adding spice or chilli to their food and that it tastes bland without it. What's more, a further 30% say that the older they get, the more they enjoy spicy food. Meanwhile spice lovers in Northern Ireland came out top with over a third (35%) acknowledging their enjoyment of new and adventurous food. Hot on Northern Ireland's heels were eaters in the North West (33%) and East Anglia (32%). To celebrate spicy food, Walkers Sensations have released two new Latin American inspired flavours - smoked Monterrey chilli with goats cheese and Mexican fiery sweet chipotle. The new flavours will join classics like Thai sweet chilli and caramelised onion & balsamic vinegar. Adriana Ribeiro, marketing director for Walkers Sharing Brands, commented: "The British are known for their passion for food and it's great to see them embracing exotic and spicy flavours."