As part of the celebrations, British Roast Dinner Week is giving operators a chance to enter its ‘Best British Roast Dinner’ competition, which launches in May.
Chefs can log on to the new improved website which is full of tips and advice for preparing, cooking and marketing roast dinners: www.britishroastdinnerweek.co.uk.
Operators can also request one of 10,000 free samples of Knorr Gravy by logging on to the same website.
Sarah Branagan, Knorr category manager for sauces, said: “We’re encouraging the nation to toast its favourite dinner – the humble roast – which tops the list of things consumers love about Britain . British Roast Dinner Week is the perfect excuse for operators to serve roasts every day of the week, satisfying customers who want to see it on menus more often and maximising profits.”