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BRITA Professional launches competition to win espresso coffee machine

25th Apr 2022 - 05:00
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BRITA Professional has launched a new competition that will see one fortunate operator win a top of the range espresso coffee machine worth £699.

The competition was launched to mark the release of BRITA Professional’s new Made to Matter report that looks at ways the hospitality and catering sector can reduce the waste it produces. Four runners-up will receive a £25 gift voucher for Strictly Sustainable.

According to research a third of businesses expect their machines to last just three-to-four years, compared to 28% for hot beverage equipment such as coffee machines. This is despite 99% of hospitality professionals saying it is important for them to work for an organisation with sustainable values.

Rather than replacing faulty machines, the report, Made to Matter – Uncovering the changing perceptions of machine longevity, suggests that businesses should be focusing on prolonging the lifespan of their equipment by carrying out essential preventative maintenance.

Steve Buckmaster, head of sales at BRITA Professional, commented: “More than a third (36%) of businesses say cost savings are a key benefit of extending the lifespan of their equipment. And one of the easiest ways to do this, while also maintaining equipment warranty, is by having the right water filter installed. This is something that more than 90% of operators understand the importance of, yet only 60% adhere to.

“Businesses should also ensure their equipment undergoes regular inspections and servicing, and investment in training is essential so that team members know how to fix and maintain machines during service to avoid downtime. This isn’t just important from a cost-saving perspective, but can also help businesses tackle the huge impact that equipment to landfill has on the environment.”

Operators who sign up to the competition will gain exclusive access to the Made to Matter report upon entry, receiving fresh insights and expert advice helping them to ensure their equipment stands the test of time – and how this could help them run a more sustainable business overall.

Written by
Edward Waddell