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Brita launches data driven intelligent filtration system

27th Feb 2023 - 05:00
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Abstract
Brita Professional has announced the launch of PURITY C iQ, a data-driven water filtration system designed for coffee professionals.

PURITY C iQ combines a filter, a filter head and the cloud-based Brita iQ Portal to deliver accurate information on key performance parameters. Using real-time data, it gives hospitality businesses full transparency on all the information they need to make smarter decisions and benefit from enhanced preventative machine maintenance.

It also helps ensure optimal water quality, by monitoring incoming flow. This includes how hard the local water is, when water filters and cartridges need changing, and how much water has been used each week.

David Hall, managing director at Brita UK, said: “PURITY C iQ is proof that not all water filtration systems are created equal. After seven years of research, not only does this smart filtration system embody the level of innovation and creativity that goes into every Brita product, it’s also an industry-first.

“By working with our customers, we were able to identify – and more importantly, find solutions to key operational challenges. The result is a product that places data at its core, helping businesses make better decisions, benefit from enhanced preventative maintenance, save money, and keep customers happy. We believe there’s a revolution about to sweep the sector, and we want coffee professionals to be at the heart of it.”

Written by
Edward Waddell