The PURITY C Steam Bike Challenge marks the launch of the new filter to foodservice and is also in celebration of Hospitality Action’s 180th birthday.
The competition invites visitors to ‘let off steam’ by going up against each other in a race against the clock to see how far they can cycle in 180 seconds.
The challenge, which will run in the CESA lounge on January 24th and 25th, will see £10 donated to Hospitality Action by BRITA for every person who takes part. In addition, those who take part will be in with a chance winning a meal at a Michelin-starred restaurant up to the value of £250.
Glenn Roberts, sales director, BRITA Professional, said: “We’re excited to be doing our big reveal at the Great Hospitality Show. We hope that our speed cycling challenge in aid of Hospitality Action will bring out exhibition goers’ competitive streaks and highlight just how quick and easy to install the new PURITY C Steam actually is. It’s a real honour to work with CESA and HA to help support the incredible work the charity does for the industry.”