30th Mar 2016 - 07:07
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Brita Professional, sponsor and official water supplier of The London Coffee Festival and Coffee Masters, is challenging visitors’ senses to the limit in its own Coffee Masters battle.
The on-stand challenge, which mirrors the cupping discipline of the Coffee Masters, will see visitors taste four coffees and attempt to identify them correctly within a strict time limit.
Miles Dawson, sales director, Brita Professional, said: “Our challenge is really going to make people stop and think about what goes into making the perfect cup of coffee – and have a bit of fun too.
“Cupping is one of the most intense elements of the Coffee Masters – testing the baristas ability to understand taste and identify different profiles.”
The competition will run on the Brita stand throughout the festival, which takes place between April 7-10th.
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