The Summer Festival, which has 24 virtual stands, gives operators the opportunity to hear about the latest products and insights, with chef demos providing practical solutions. Visitors are to gain valuable insight on today’s big issues and tailored support whether you’re a school, care caterer, pub, restaurant or workplace.
Building on previous virtual events, there is an increased focus on delivering practical chef-to-chef solutions and efficiencies, with new content regularly being added across the two-month event. Brands including Unilever Food Solutions, Nestlé Professional, Pladis and Mars Wrigley joined Brakes to provide new insight, practical guidance as well as creative menu solutions.
Paul Nieduszynski, chief commercial officer at Sysco GB, said: “The Summer Virtual Food Festival gives foodservice operators a unique opportunity to hear from leading brands and Brakes, with vital insight in what remains a tough time for many.
“As well as being a visually stunning festival of food with new product launches, video on demand and sector specific information, there will be hundreds of experts delivering insight and ideas that can have an immediate and positive benefit to customers’ businesses. It is an event not to be missed and because it’s virtual visitors can dip in and out at a time that suits them.”
Since being the first wholesaler to launch a virtual event in 2020, more than 10,000 customers have visited virtual events organised by Brakes.