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Brakes sponsors Love British Food event

17th Mar 2023 - 06:00
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Foodservice wholesaler Brakes announced they will be sponsoring Love British Food by creating resources, including recipe ideas, supplier stories and other merchandising ideas to help customers capitalise on British Food Fortnight in September.

Brakes has also announced a new programme of activity to support growers and promote the use of seasonal British food. The campaign starts this month with the launch of a new section on Brakes’ website, which will highlight seasonal food and feature videos promoting recipes made with British ingredients.

Cathy Amos, sector marketing manager at Brakes, who is also a Love British Food Ambassador, said: “We are committed to supporting British food and have been involved with Love British Food for many years. Caterers want to be able to access seasonal British Food, so it’s great to be able to support Love British Food, which does a fantastic job in generating awareness of the wonderful array of British produce that’s available.

“Our support campaigns will provide caterers with the tools to help make the most of British. One excellent example will be Coronation weekend, which will be the perfect opportunity to celebrate our British heritage with some seasonal treats.”

 

Written by
Edward Waddell