Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2022 campaign more than 620,000 people took the pledge to try a vegan diet with participants from over 220 countries and territories.
Consumers are increasingly considering plant-based options for both meat-reduction and sustainability reasons. Brakes has created a range of calorie-counted, nutritionally analysed menu options to add ‘stand out’ vegan dishes to any menu.
Brakes has also made a range of video content containing hints and tips to increase plant-based options on the menu. The wholesaler has launched promotions on branded and own label products throughout December and January to help operators make the most of Veganuary.
Mandy Van Hagen, Brakes sector marketing manager said: “We’ve created our most comprehensive package for Veganuary to date, as we see an increasing number of chefs wanting to add menu options for January. Although January has become a focal point for vegan food, we are very focused on making sure that we have a range that works throughout the year and that’s why we believe that we have the biggest range in foodservice.
“Eating a plant-first diet is one of the biggest changes we can make to help tackle climate change. For some operations, food can contribute more than half the carbon footprint, with animal proteins being the most carbon intensive. At Brakes we’ve committed to training our sales colleagues and chefs to support businesses in developing tasty, healthy and sustainable menus.”
The campaign will see the number of vegan alternatives grow to 350 products including vegan & gluten free blackforest dessert, tofoo straight to wok and British made Brakes falafel.