31st Mar 2009 - 00:00
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Brakes has announced the launch of new bread and patisserie specialist La Boulangerie.
La Boulangerie will provide customers with "…innovative products at affordable prices." Over 80 new products will be available including premium tasting bread and artisan patisserie items. The range includes a selection of bread baked in France with French flour. Simon Cannell bakery specialist at La Boulangerie comments: "Quality is the cornerstone of La Boulangerie and we have carefully selected the very best bakery products available guaranteeing absolute quality for our customers. With many of the new products bespoke to us, we've made sure that we source the very best products in a traditional way." James Armitage, marketing director at Brakes Group adds: "The addition of La Boulangerie presents an exciting opportunity for the business. We aim to push the boundaries of traditional bakery and will continue to look out for new and exciting products from specialist bakers to add to the range. "Our commitment to quality, authentic ingredients and traditional recipes, backed up by expert help and advice ensures that our customers can choose the very best bakery and patisserie products." www.laboulangeriespecialist.co.uk