Wholesaler Brakes won the Foodservice Product of the Year for its Pumpkin Mac & Cheese Bites.
Stuart Smith, merchandising director at Brakes, said: “We have been 100% focussed on developing products that bring clear benefits to our customers, whether that’s saving them time in the kitchen, enabling them to create stand-out menus, or helping them to interpret and get ahead of emerging consumer tastes and trends.
“That clear focus has meant that products are already destined for success as they are designed around our deep knowledge of our customers and the consumers they serve. I know the entire Brakes team will be delighted to have been voted Wholesaler of the Year, which we believe reflects our customer first service proposition which places customers at the heart of everything we do.”
The 17 successful products include:
- Bread and Morning Goods: La Boulangerie Vegan Potato Burger Bun (winner), La Boulangerie Extra Thick Traditional Sourdough Tin Loaf (highly commended), La Boulangerie Artisan Seeded Loaves (commended)
- Cakes and Desserts: Brakes Vegan Jaffa Cake (highly commended)
- Foodservice Christmas: Brakes Dark Chocolate Delice (winner), Brakes Vegan Cherry and Chocolate Dessert (commended)
- Fish: Cooked Octopus Tentacles (winner), M&J British MSC Hake Supreme Skin on Boneless (commended)
- Free From: Brakes Gluten Free Batter Mix (highly commended)
- Ingredients: Brakes Spicy Chip Seasoning (highly commended), Brakes Bread & Butter Pickles (commended)
- Meal Accompaniments: Brakes Mixed Kale & Savoy Cabbage (highly commended)
- Ready to Cook: M&J Mac & Cheese Smoked MSC Haddock Fishcakes (winner), Vegan Soya Keema (commended)
- Savoury: Pumpkin Mac Cheese Bites (winner)
- Vegan Ingredients Brakes Gluten Free Fine Chicken Gravy Granules (winner)
- Vegetables: Goma Wakame Sesame Seaweed (winner)
- Foodservice Product of the Year: Pumpkin Mac Cheese Bites
- Foodservice Operator of the Year: Brakes