BPEX website proves successful with chefs

The website is packed with information and advice to help chefs, caterers and all types of catering businesses to maximise its profit potential and make the most of pork and other pig meat products. Chef proprietor Andy Goodman at The Hairy Bear in Somerset, commented: "As a busy chef and restaurateur, it's difficult to find time to create new recipes. But the recipe database on the BPEX website is packed full of ideas featuring all sorts of cuts and styles of cooking – it's been a godsend!" "My customers are responding really well to the new dish [Braised Collar of Old Spot Pork] particularly as it used local pork from the Old Spot breed and we made a point of stating this fact on our menu. I believe making the customer aware of the provenance of our ingredients means they'll have more confidence in the establishment as they know we're serving top quality food." Tony Goodger, BPEX foodservice trade manager, continued: "The site has a library of delicious recipe ideas using pork and is there for chefs to use and adapt as they wish. We are very pleased to hear that Any has had such success with a dish he found on the website and it just goes to show the popularity of pork on menus today, especially when customers know where it has been sourced from. "The site is really easy to use and is constantly being updated with new news and recipes, plus downloadable marketing materials and guides to help chefs cook and sell quality pork dishes in their establishments." And if this isn't enough: "Chefs can apply to use the BPEX Quality Standard Mark by registering on-line. Research shows that the QSM is a Mark that customers recognise and trust. It tells them that the pork and pork products served in a foodservice establishment have been produced to high standards and are fully assured – and by featuring it on menus it can lead to increased profitability and customer loyalty." Weblink: www.porkforcaterers.com