From new recipe ideas to themed events, the week provides the ideal platform to promote premium and speciality sausage varieties as well as encouraging creativity in the kitchen.
BPEX foodservice trade manager, Tony Goodger said: “British Sausage Week presents the ideal platform for caterers to showcase their quality assured sausages; fun and easy to support, the Week provides caterers with an opportunity to benefit from increased sales and maximise profits.
“From hosting a charity fundraising event or competition to mark the occasion to developing a special ‘Sausage Week’ menu especially for the occasion – getting involved is extremely simple. Tasting menus, quiz nights and even a sausage making masterclass are additional ideas that can help generate interest and sales of sausage dishes during British Sausage Week.”
Goodger added: “Including information on the meat content, listing the main sausage ingredients and identifying locally-produced or award-winning sausages, will also act as drivers of choice for diners, as discerning customers demand more detailed menu descriptions in order to make meal choices.
“The current trend for gourmet style hot dogs also gives publicans the opportunity to generate increased sales and profit by offering customers the choice to add toppings, choose from a range of bread styles and pick their favourite hot dog style sausage - many of which are now made using assured pork.”
In addition, BPEX has designed a selection of promotional material which will be available for outlets looking to support the nationwide campaign. These are available on request by emailing info@bpexfoodservice.co.uk.