The prize – awarded to Bow School for registering the most entries to Viva Daily Win during National School Meals Week – was presented by Mike Morris, Pritchitts sector development manager, to a select group of Sports Captains from the school.
The competition offers pupils the chance to win an iPod shuffle every school day simply by entering the code found on their Viva Milk carton.
During national School Meals Week (5th-9th November) Pritchitts doubled the prizes on offer, giving away two iPod shuffles and awarding £200 worth of sports equipment vouchers to the school with the most entries.
Jim Morris, assistant head teacher at the Tower Hamlets school, said: “It’s fantastic to have won in a nationwide competition. With 650 pupils, we’re actually quite small so it goes to show how popular Viva Milk is. Sport forms a very important part of the school curriculum at Bow.”
Simon Muschamp, head of marketing at Pritchitts, added: “Viva Daily Win has proved an effective way of encouraging secondary school children to drink more milk and this year we wanted to support National School Meals Week in its efforts to promote healthy eating by giving pupils an even better reason to drink milk. We’ve also recently added Vitamin D to Viva Milk, making it an even stronger proposition.”