This year-long collaboration marks a ‘significant step’ towards enhancing sustainability and reducing single-use plastics on campus. The eco-friendly bottles, crafted from sugar cane, will be distributed to athletes on performance programmes and athletic union members.
Andrew Eversden, co-founder of Bottle Up, said: “We are thrilled to partner with Loughborough University and Loughborough Sport. Our bottles are designed to provide a sustainable alternative to single-use plastics, and we are excited to support Loughborough’s athletes and students in their journey towards a greener future.”
The bottles will not only be available to athletes but will also be sold in university retail outlets across the campus. Each bottle comes pre-filled with water and boasts a lifespan of up to three years, making it a durable and eco-conscious choice for students and staff alike.
Elliot Brown, sustainability manager at Loughborough University, added: “Sustainability is at the core of our values, and our partnership with Bottle Up exemplifies this commitment. By adopting its innovative, eco-friendly bottled solutions, we are actively reducing our collective environmental impact and promoting sustainable practices within our sports community and beyond. We are proud to support our athletes with sustainable choices that inspire positive change across campus.”