Booker invests £8 million to roll back its prices

The price of over 500 products has been lowered across dry goods, soft drinks, wine, spirits and cleaning products to reinforce the great value which Booker offers especially as the economy tightens. Amongst the 500 products are best sellers such as Flash All Purpose reduced to £6.99 and some outstanding savings such as a reduction of £11 a case off Mumm champagne. All of these prices are locked down until at least 3rd January and are in addition to Booker's best ever autumn promotional package. "It's a tough market and consumers are increasingly searching for value," said Ron Hickey, Sales Director – Catering. "To help caterers and licensees, Booker has lowered another 500 prices so our customers can price their menus and price lists with confidence. We've locked down these prices until the VAT goes up to 20% on 3rd January. Look out for the 'Price Rollback' symbols at your local branch."