The home delivery market for meals catering to the elderly is experiencing ‘significant’ growth. As of 2024, the UK food delivery market was valued at approximately £11.4 billion, with a projected annual growth rate of 7.5% through 2028. This expansion is driven by an aging population and increasing demand for convenient meal solutions.
Projections indicate that by 2034, individuals aged 65 and over will comprise nearly a quarter of the UK population, highlighting the importance of accessible and nutritious meal options for this demographic.
BonCulina Anywhere is aiming to leverage these market dynamics, offering a diverse range of high-quality, frozen, portion-packed meals tailored to the needs of consumers nationwide.
Andy Jones, director & head of service development at BonCulina UK, commented: "Our mission has always been to make nutritious, affordable, quality meals accessible to as many people as possible. With Mark joining our team, we're poised to extend our reach directly into consumers' homes, ensuring that more individuals can benefit from our culinary expertise."
Smalley has previously been head of category and head of business development within a leading £130 million frozen food home delivery organisation in the UK. His extensive background uniquely positions him to lead BonCulina Anywhere's nationwide distribution strategy.
Commenting on his appointment, Smalley said: "I'm thrilled to join BonCulina and embark on this exciting journey. Drawing from my previous experiences, I aim to develop an innovative solution for nationwide B2C distribution of BonCulina's plated meals, reaching households across the UK. Stay tuned as we craft a service that will set new standards in home meal delivery."