Birchall’s factory in Wiltshire was the UK’s first solar-powered tea factory, with its rooftop solar panels generating renewable electricity for all on-site operations. The business also works to improve the living standards of tea pickers in the Eastern African countries in which it operates.
Miguel Camara, head of coffee and tea at BM, said: “This is a partnership of like-minded people that want to take customers on a journey to understand tea. Feedback from customers has already been great, and we look forward to bringing tea to the core of our beverage offer.
“Tea has many similarities to coffee, but in terms of sourcing and understanding among both beverage professionals and home consumers, it’s ten years behind. We aim to change that by educating our teams and our customers through pop-ups and tea-making masterclasses. Tea is growing in popularity every year and we want to ensure we are sourcing the most ethical and delicious tea possible.”