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Bisto launches competition for chefs to celebrate British Sausage Week

13th Oct 2014 - 12:06
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Bisto launches chefs competition
Abstract
To celebrate British Sausage Week, which this year is taking place between the 3rd and 9th of November, Bisto is launching a competition that will give chefs the opportunity to win £500 worth of high street vouchers and a full set of professional kitchen knives.

To be in with a chance of winning these prizes, chefs must download the brand new online recipe guide Bisto has compiled.

The online recipe booklet is full of new recipes created by Mark Rigby, Premier Foods’ award winning executive chef. In addition to the new recipes, the booklet contains research carried out exclusively for Bisto, which reveals 67% of chefs currently make sausages from scratch.

The research also shows that 82% of chefs think that incorporating seasonal events onto menus, helps drive sales, making the guide a must-have for chefs looking to make the most of British Sausage Week. Upon downloading the recipe book, chefs will automatically be entered into the Bisto competition.

Rigby commented: “As proud supporters of the event for the second year running, we can’t wait to see the start of another British Sausage Week. As the nation’s favourite gravy, Bisto, continues to deliver fantastic results and is a classic accompaniment to sausages, a traditional and popular dish that both chefs and consumers continue to enjoy.

"British Sausage Week should be recognised as a great way for caterers to increase business. Our products are the crucial component in creating enticing dishes, attracting new customers and ensuring regulars are impressed.”

For more information visit www.premierfoodservice.co.uk

Written by
PSC Team