Following a competitive tender process, Elior UK was selected for its expertise in delivering ‘exceptional hospitality’ across a diverse range of venues. Elior UK will assume responsibility for all catering operations at Alexander Stadium, including match-day concessions, corporate hospitality and event catering.
Craig Stewart, managing director – stadia at Elior UK, said: “The role of hospitality and catering is evolving in stadia, and we are pleased to be pivotal in redefining services at Birmingham City Council’s Alexander Stadium. Our values are intrinsically aligned when it comes to quality, provenance and sustainability, and we are looking forward to elevating the hospitality service offering and creating memorable experiences for guests.”
The partnership aligns with Birmingham City Council’s sustainability goals, with Elior UK bringing its commitment to reducing food waste, promoting local suppliers and offering a diverse range of menus to meet modern dietary preferences.
Dave Wagg, head of sport & physical activity of Birmingham City Council, commented: “Alexander Stadium is at the heart of Birmingham’s sporting and cultural life, and we are committed to delivering exceptional experiences for all who visit.
“Partnering with Elior UK is a key step in ensuring our catering services reflect the world-class standards of the stadium itself. We look forward to seeing the impact of their innovative and customer-focused approach.”