6th Aug 2009 - 00:00
Abstract
It’s usually women who are found ordering caramel frappuccinos in trendy coffee bars after a hard day of shopping.
But one chain is hoping to lure in more male custom by dressing its baristas in bikinis.
Bikini Espresso Café, which opened in Los Angeles last week, is planning rapid global expansion. The company has confirmed it will open outlets in the UK in addition to France, Moscow and Madrid. Staff will be dressed entirely in bikinis and unsurprisingly the main requirement on the job description is to simply 'look good in a bikini'. As it currently stands, Costa Coffee has the most number of stores in the UK, with Starbucks following a close second.