The ‘Make Every Cup Count’ campaign sees Bidvest 3663 partnering with Kenco Coffee in a first for the foodservice industry, where for every cup of Kenco coffee bought, a glass of clean water will be donated to South American communities. Through this initiative, Bidvest 3663 aims to donate 110 million glasses by the end of the year.
Shirley Duncalf, head of sustainability at Bidvest 3663, said: “Bidvest 3663 takes sustainability very seriously. The business concentrates on what is real and valuable to its customers. Our sustainability initiatives are designed to make it easier for customers to make a difference, both now and in the future.
“By working with the Mondelez Kenco brand, and with the help of our customers, we can make a real difference to these communities by providing clean water.”
Adrian Danks, Mondelez customer development manager for Bidvest 3663, added: “This is our biggest CSR campaign for the hot beverage category within Bidvest 3663 to date and we plan to have continued activity in depots and across national accounts throughout the year.”