The monthly campaign will see Bidvest 3663 showcase four new products or product ranges each month to help customers tap into current consumer eating preferences, select new products and create menus in line with the latest trends.
Gail Bridgman, campaign and activation manager at Bidvest 3663, said: “We know that the eating out market is increasingly competitive and that operators must constantly innovate to drive new and repeat custom.
“We invest heavily in new products development and sourcing products that are right for our customers, launching over 2,100 new own label and branded products each year. The New4You range showcases a selection of key products that our industry experts believe hold great potential for customers to capitalise on industry trends.”
Among the products launched in the campaign’s first month is a range of pick ‘n mix Greek style yoghurts and toppings from household brand Yeo Valley, which tap into the trend for eating breakfast on the go and make the most of yogurt’s popularity as a breakfast product. Also included is The Authentic Food Company’s range of nutritious meals which are all under 500 calories - these can help customers meet demand for lower calorie, great tasting food.
These product examples, which are supplied by both established and new names, across two different meal occasions, give a flavour of the variety that customers can expect from the range in the coming months.
The New4You campaign has been structured so that the Bidvest 3663 sales teams will sample New4You products at Customer and Product Spotlight (CAPS) events, which are held three times per year, and telesales teams will be briefed on their benefits before they are launched.
The sales team will also receive a monthly magazine containing details of the new products and supplier stories, plus insights highlighting links between new products and consumer trends.