According to research commissioned by the Welsh Government, nine out of ten consumers think its important that venues have a good range of dishes that use Welsh ingredients. Bidfood Wales has invited over 20 suppliers to Hensol Castle to showcase their food and drink to existing Bidfood Wales customers.
Richard Dow, business unit director for Bidfood Wales, said: “This has been a much-anticipated launch for both the business and our customers based in Wales, as we’re committed to highlighting the need to support local and regional businesses in the country. This new range will allow our customers to include products and ingredients with deep, strong Welsh roots on their menus, while also communicating the provenance stories behind them to consumers.
“It’s our mission at Bidfood Wales to deliver service excellence and be a positive force for change and I’m thrilled that we now have a ‘Wonderfully Welsh’ range that supports our customers and the small business owners in Wales passionate about showcasing what Wales has to offer.”
Bidfood Wales’ new range will ‘boast the best’ in local dairy, meat and poultry, store cupboard essentials and drinks, all of which have been produced or grown by SMEs across Wales.
Lucy Quinnell, category development manager for Bidfood Wales, added: “I’m very excited for our customers to meet the suppliers behind our new range, as sometimes, they can be overlooked. Every single product within the new range has been tried and tested by our dedicated technical, sales and marketing teams who worked with local Welsh bodies such as Wales Food and Drink to ensure their authenticity.”