Instead the consumers surveyed said they would be seeking a high-quality offering when eating and drinking out of home this festive season.
The research predicts that this year will see an increase in consumers (20%) who see eating and drinking out as their primary way of socialising, ramping up what is already a busy period for hospitality workers.
Based on this, Bidfood has provided a comprehensive festive range that encompasses high-quality Christmas classics, 25 of which offer customers the chance to save up to £175 in the New Year through a newly launched Star Deals promotion.
Bidfood has developed dishes that provide ‘a sense of luxury without taking up resources’. Dishes include Classic Cuisine Blacksticks blue soufflé and Mademoiselle Desserts white forest roulade, served with smooth cream and fresh berries.
Antonia Baker, campaign & activation manager at Bidfood, said: “With a variety of new and returning products that stretch across a whole host of categories, including on-the-go, desserts, meat-free and of course luxury and quality, consumers will be spoilt for choice this festive season.
“We know that after all the big spending at Christmas, consumers' eating out habits will drop in the New Year and subsequently business for operators. This promotion will give our customers the chance to recover and grow during this January-February lull.
“I’m also incredibly excited about our new gingerbread range as ginger is the festive flavour set to dominate this Christmas. We’ve taken inspiration from this spice to create our very own gingerbread village scene, which features on the front page of our Christmas brochure. Keep an eye out as it’ll also become the latest livery addition to our iconic fleet of vehicles to operate during the festive season.”