The campaign, which launched on March 13 for two weeks across 24 Bidfood sites nationwide, saw Bidfood employees take part in the 5L Challenge, where participants, including Bidfood chief executive Andrew Selley, live of five litres of water on World Water Day. The average person in the UK uses 150 litres for washing, cooking and drinking.
Andrew Selley, Bidfood chief executive, said: “Albeit a very difficult challenge, what resonated with me was carrying my five litre jerry can around with me all day, knowing that the contents of it was all I could have for 24 hours.
“It was a very thought-provoking exercise and a real eye opener. I would definitely encourage others to take on the challenge.”
Many of the 24 sites will continue to run fundraising activities including sponsored walks, African-themed lunches, bake sales and quizzes.
The campaign, which aims to raise awareness of the global water crisis and fundraise to help those without access to clean drinking water, celebrates ten years of Bidfood working with One Drinks, the ethical drinks brand.