The name of the campaign, √Self campaign, reflects students getting to the root of their wellbeing. The premise of the √Self campaign is around the vital role food plays in your overall wellbeing- not just what you eat, but how and where you eat.
As part of the campaign Bidfood has created a guide that provides insight and wellness recipes developed by their chef development team. The guide also contains helpful advice on how community spaces can be laid out to support students on campus.
Bidfood has partnered with Christine Bailey, a nutritional therapist and chef. The recipes in the guide cover four key areas of nutritional support for mental wellbeing whilst supporting the brain. The four key areas include healthy fats, minerals, vitamins and protein.
Tim Adams, corporate marketing and sales director at Bidfood said: “Mental wellness is a topic that we’re seeing increasingly come to the forefront of conversation, particularly with students who are under added pressures of leaving home for the first time, as well as keeping on top of finances and academic pressures.
“I’m extremely proud to see our √Self campaign launch. Bringing our vision to life has enabled us to provide support to students, as well as equip them with the right tools to navigate mental wellness in all elements of student life. From nutrition right through to community support.”
Dish ideas include a spiced grain salad with a red cabbage kimchi and bang bang salad, as well as a variety of dessert options, such as banana and peanut butter small pots.
Jonny Wilkinson CBE, a supporter of the campaign, added: “Bidfood's √Self campaign is a great approach to mental health, using food and diet as a vehicle for transformation.
“There is a close relationship between what we eat and how we feel, and universities are powerfully positioned to drive this movement forward for their students.”
For more information on Bidfood’s √Self campaign, visit: www.bidfood.co.uk/self.