Tapping into this year’s ‘hottest food trends,’ the collection includes a number of vegan dishes and desserts for the first time - hailing the sweet treats the ‘real stars of the show.’
Created with operators in mind, Christmas from Bidfood acknowledges the ‘increasing pressure they are under to meet demand for vegan variety,’ with dishes such as: turkey cushions with pomegranate and orange stuffing; honeybuns mincemeat crumble; and a citrus tray bake and lemon swirl cheesecake.
There are also dairy-free ice creams in a number of flavours; plant-based buffet nibbles and main courses, which will sit alongside Bidfood’s Farmstead meat range’s first ever Farmstead Frozen products.
Campaign manager at Bidfood, Laura Mason, commented: “We’re really excited to reveal this year’s Christmas range. We’ve worked hard to expand the variety of foods we offer to meet the demand we’ve seen from our customers for more than just the traditional Christmas fare.
“While the holiday season will always be about indulgence and fun festive flavours, there’s more of a call than ever for products that reflect wider market trends. From world flavour influences to vegan and free-from options, this year’s collection is about catering for everyone.
“With the significant jump in the UK vegan population we are keen to ensure that we have strong choices for this area of the market, particularly when it comes to desserts.
“Christmas is all about everyone being able to come together and enjoy, without the need for restrictions and limitations!
“We have also expanded our on-the-go range in line with insight that the convenience sector continues to grow – from ‘proper’ Cornish Pasties with turkey and cranberry to individually wrapped ‘We Love Cake’ stollen slices, there’s a little something for everyone on the move at the busiest time of the year.”