The campaign will see Bidfood working with schools to provide pilot workshops, breakfast packs and a new breakfast club guide. The guide features information and advice for schools on portion control to recommendations on how to serve cereals, porridge, yoghurt, spreads and toppings.
Hazel Frier, customer marketing executive for education at Bidfood said: “Many children are arriving at school each day without having had a nutritious breakfast, which is not only linked to a lack of nutrients and minerals in their diet, but can also lead to less energy and concentration.
“In fact, research shows that school children who eat breakfast are twice as likely to perform above average at school than those who don’t.
“It’s clear to us that when children start their day the right way, they have more energy to learn throughout the day, and our better breakfast campaign aims to help schools achieve this.
“From cereal and porridge to yoghurts and fruit juice, at Bidfood we have everything your school needs to create a great breakfast club.”