According to a Bidfood survey three quarters of consumers (75%) say eating a healthy diet is important to them and over two-thirds say the pandemic has made them more concerned about their health overall.
Craig Miles, development chef at Bidfood, highlighted how caterers could develop healthier food choices for these consumers when eating out through insights, guides and recipe ideas.
The recipes included a hidden veggie beetroot brownie, a baked vegetable bhaji, coconut fluffy pancakes; alongside a lighter lunch option using Bidfood’s new Pier 7 fish range and a grab and go healthy chicken wrap using Farmstead products.
David King, senior customer marketing manager at Bidfood, said: “We wanted to support our customers as best we can, by giving them an insight into ways in which they can appeal to this consumer mindset when designing their menus.
“These are really challenging times for everyone, so we wanted to provide customers with the tools needed to ensure they leverage the trends to help drive footfall, whilst showcasing our passion for food and trend-led ingredients in an engaging and fun way.”
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