The foodservice supplier said that 70 of the top 100 food crops are pollinated by bees, which supplies 90% of the world’s nutrition making it an important issue for the food industry.
The campaign involves 24 Bidfood sites across the country and includes activities such as building bee ‘hotels’, creating bee-friendly gardens and helping local bee keepers by donating sugar and sponsoring local hives.
Site excellence manager and lead beekeeper, Mike Apps, said: “One in three bites of food is only possible thanks to bees pollinating our crops. It’s easy to take something so small for granted, but the importance of bees to the food industry, and our survival, is huge.
“Our campaign is already gathering a great deal of momentum across the business. Addressing the issue doesn’t necessarily require owning a hive, planting the right flowers can help bees to pollinate and flourish for future generations.”
Bidfood has a 13,000 strong product range and has 22 depots operating across the UK.