The partnership will launch UNITY Wines and Spirits in September, and will bring together the expertise of wine sourcing and category insights from Enotria&Coe alongside Bidfood’s delivery network.
Matt Towe, Head of Marketing at Unity Wines & Spirits, said: “This is a really exciting time for our wines and spirits businesses. Enotria&Coe are obsessive about the drinks market and what they don’t know about wines and spirits isn’t worth knowing. It will be a truly united partnership and together we will offer our customers the very best service and a fantastic range of products. The name UNITY stands for unity between grape and soil, winemaker and wine, Bidfood and Enotria&Coe but ultimately, UNITY and our customers.”
Enotria&Coe supply more than 40million bottles of wines and spirits a year and with 4,400 products to choose from, Bidfood customers will benefit from a unique array of beverage choices, including a portfolio of over 30 new and exclusive labels, covering all key countries of origin.
Enotria&Coe Chief Executive, Troy Christensen, said: “We’re delighted to be partnering with Bidfood to bring the drinks category to life for their customers. Their unique model brings innovation and inspiration into a challenging on trade sector and we believe they are instrumental in building a healthy wine category for the sector.”
UNITY Wines and Spirits will launch on 1 September.